Google's Latest Game-Changer: How PhotoSesh Empowers Businesses to Capitalize

Google's Latest Game-Changer: How PhotoSesh Empowers Businesses to Capitalize

Google has recently rolled out a notable update that’s a complete game-changer for businesses with an online presence. The tech giant's new Search Generative Experience (SGE) now uses data from Google Business Profile listings, including reviews annnnd, you guessed it, photos, all in an effort to create AI-generated snapshots of businesses.

Why does this matter? It emphasizes the rising importance of having a complete and visually appealing Google Business Profile. And this is exactly where PhotoSesh, our AI-powered photography marketplace, comes into play.

The Google SGE Update Explained

Google’s SGE extracts data from over 200 million real-world locations. It doesn't only aggregate information from across the web, but also uses photos, reviews, and details from Google Business Profiles to generate AI-powered snapshots that answer detailed questions about a place or destination.

From a restaurant's suitability for large groups to the best time to visit a landmark, these snapshots aim to provide the user with insightful, accessible information. With this information at the user's fingertips, it’s easier to dive into relevant sites and hear perspectives from a broad range of creators.

What SEO Experts Are Saying

What Google Said:

“We’ve added new capabilities to SGE for local and travel searches, so if you ask detailed questions about a place or destination in Search, you’ll see an AI-powered snapshot that brings together the most helpful information available — not only from across the web, but also from the reviews, photos and Business Profile details that people have submitted to Google for more than 200 million places in the real world. And with all these links and resources right at your fingertips, it’s easy to dive deeper on relevant sites and hear perspectives from a wide range of creators.

For example, you might ask if a certain restaurant is good for large groups or whether they’re vegetarian-friendly. Or maybe you want to know when people recommend visiting a particular landmark, so you can avoid the crowds. With this improved experience in SGE, you’ll get useful insights to guide you along the way, so you can spend less time planning and more time enjoying the plans you’ve made.”

Why Businesses Should Care

The ability of SGE to use photos and reviews from Google Business Profiles significantly amplifies the importance of maintaining high-quality, relevant images and positive reviews on your listings. It's not just about impressing visitors to your profile anymore, it's about influencing what potential customers see right in their search results.

The potential impact on your business's visibility and credibility cannot be overstated. Your Google Business Profile images and reviews are now more valuable than ever, impacting the first impressions you make on potential customers.

How PhotoSesh Fits In

This is where PhotoSesh steps in. Our AI-powered photography marketplace has a network of over 9,000 professional photographers across North America. We are primed to help businesses update their Google Business Profile photos with high-quality, relevant imagery that best represents their brand.

But we don’t stop there. We also use our AI systems and integrations to grade these photos and ensure they are indeed relevant for improved search rankings. Our recent partnerships with global SEO firms and listing management agencies have positioned us uniquely to cater to this evolving need.

Conclusion: Don’t Sleep On Photos For Your GBP

The Google SGE update emphasizes the growing importance of well-maintained, visually appealing Google Business Profile listings. With our unique capabilities and strategic partnerships, PhotoSesh is perfectly poised to help businesses capitalize on this new development.

If you're a business that values the power of visual imagery and search optimization, then it’s time to make the most of PhotoSesh. With us, you can ensure that your business not only meets but exceeds the evolving demands of digital marketing in the age of AI.

Mastering Google Business Profiles: Giving Your GBP a Photographic Facelift with AI

“Mastering Google Business Profiles” is a Blog Series to help Digital Marketing Professionals learn about the basic fundamentals of a healthy google business profile listing and to keep up with current trends. We will share any updates announced by Google, new strategies in the digital marketing landscape, and new technology unlocked through AI and photo management.

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As we've mentioned before, in the marketing world, visual content is king. But we're not talking about just any images – we're emphasizing the power of high-quality, original content photos. Nothing screams "authenticity" louder than genuine images of your business, team, or products. Stock photos? They've had their day in the sun, but savvy consumers now crave authenticity and engagement that only original photos can deliver.

Yet, let's get real. Capturing high-quality, relevant photos isn't as simple as clicking a button on your smartphone. This is where our company, PhotoSesh, can help by taking your GBP to the next level.

Leveraging PhotoSesh's Expertise: Custom Photos with a Powerful Impact

With PhotoSesh, you're not just getting professional photos – you're getting a strategic partner committed to boosting your online visibility and search relevance. How do we do this? By utilizing an innovative blend of professional photography and cutting-edge AI technology.

Our team of talented photographers captures every facet of your multi-location brands, creating a library of images that speak your brand's language. But we don't stop there.

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The AI Advantage with PhotoSesh

With each photo we snap, our sophisticated AI dives in, grading and scoring each image based on its relevance to Google users. This intelligent algorithm evaluates multiple factors, ensuring your photos aren't just visually appealing but also specifically optimized for Google's algorithms.

This means your GBP is not only aesthetically elevated but also tailored to maximize your online visibility. In simpler terms, your business is set to stand out and be noticed by the right audience, exactly when they're looking for the services you offer.

This unique blend of professional photography and AI analysis delivers an unbeatable combo – a visually compelling GBP optimized to capture and hold the attention of Google users.

By investing in original, high-quality photos with PhotoSesh, you're not just decorating your GBP, but supercharging its marketing potential. So give your GBP a well-deserved facelift with PhotoSesh, and let's turn those GBP viewers into loyal customers, together!

Mastering Google Business Profiles: The Intro Guide for Savvy Marketers

“Mastering Google Business Profiles” is a Blog Series to help Digital Marketing Professionals learn about the basic fundamentals of a healthy google business profile listing and to keep up with current trends. We will share any updates announced by Google, new strategies in the digital marketing landscape, and new technology unlocked through AI and photo management.

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Hello, all you movers and shakers in the marketing world!

Ever wondered what separates the great businesses from the good? Sure, it's a brilliant product or service, but let's not forget about that digital spotlight—Google Business Profiles. It's the storefront of your online presence, a silent yet persuasive marketer whispering to prospective customers, "Hey, look no further! We've got what you need right here." So, let's dive into the art of mastering Google Business Profiles and ensuring your business shines like a diamond in the rough!

1. Crafting a Stellar Business Description

Aim for the sweet spot where creativity meets brevity. Your business description should not only captivate your audience but also be concise and on-point. It's your business in a nutshell; make it memorable, relevant, and honest. Don't forget the keywords, as they're the secret handshake between you and Google's search algorithm!

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2. Up-to-date, Everywhere, Every time

The internet never sleeps, and neither should your Google Business Profile. Ensure all your information (business hours, contact info, address, etc.) is up-to-date and consistent across all platforms. The digital world is a maze, and you don't want your customers to lose their way while trying to find you.

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3. Picture Perfect: Say Cheese with High-Quality Photos

A picture is worth a thousand words, and that's why having eye-catching, high-quality photos is crucial. Showcase your products, services, team, or office space. Remember, your customers are visual creatures, and giving them a sneak peek into your business can be a game-changer! Our team at PhotoSesh can always assist in this category. We have innovative photography solutions providing automated Google Business Profile photo management for any location around the world.

4. Make a Splash with Google Posts

Regular updates? Check. Special offers or events? Check. A space to interact directly with your audience? Double-check! Google posts are like mini-advertisements or digital flyers that help keep your audience in the loop and engaged.

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5. Glow with Reviews

Online reviews are the new word-of-mouth. Encourage happy customers to leave positive reviews. But what about the not-so-good ones? Handle them professionally, quickly, and politely. Every business encounters bumps on the road. It's how you smooth them over that matters.

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6. Insights: Your Crystal Ball into Consumer Behavior

Harness the power of Google Business Profile insights to understand your customers better. Knowing how your customers find you, where they come from, and what actions they take can help you strategize more effectively and maximize your reach.

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There you have it our fellow marketers! By adhering to these best practices for Google Business Profile, you're poised to maximize your online visibility, engage customers, and supercharge your brand's presence. Remember, GBP is more than just a digital listing; it's a dynamic platform where you can engage, inform, and captivate

The Importance of SEO and Photography for Marketing Professionals

Marketing Meeting discussing plans for Visual Content

Marketing professionals understand the importance of effective strategies to reach their target audience and maximize potential leads. When it comes to digital marketing, a combination of SEO and photography can be utilized to create an effective marketing strategy. 

SEO - Numbers Don’t Lie

Search engine optimization (SEO) is a key element in any digital marketing strategy, as it can help businesses increase website visibility through organic search results on major search engines such as Google. By optimizing content with relevant keywords, businesses are able to get noticed by their target audience more easily, leading to increased traffic and conversions. Additionally, SEO helps create brand visibility and establish authority in the marketplace by increasing organic rankings for targeted keywords. 

Delivering a message “Visually”

A high quality visual image can portray both appetiing food and quality service

Images are processed 60,000 times faster than text! Adopting a quality photographic approach is another integral part of any successful digital marketing strategy. Quality images can convey powerful messages quickly and effectively, making them an essential tool for conveying ideas online. Without attractive visuals, it’s difficult to capture viewers’ attention or stand out from other competitors in the market. Quality photos also appeal to social media audiences as people are naturally drawn towards unique visuals that stand out from the crowd and make a lasting impression on users which leads to improved engagement rates. 

Engage your potential customers walking by

Moreover, combining SEO with photography can help create an effective marketing plan that not only draws attention but also drives conversions at the same time. Effective SEO techniques combined with compelling visuals draw attention from potential customers while helping build credibility and trust on search engine result pages (SERPs). This combination also drives traffic towards key pages on your website which helps increase click-through rates (CTR), lead generation, and ultimately boost sales numbers.  

For businesses looking for high-quality photos that will help them achieve their digital marketing goals, PhotoSesh offers comprehensive services designed specifically for marketing professionals who want to ensure optimal performance through creative visual content that captures the attention of their target audience quickly and effectively. With PhotoSesh's dedicated team of photographers offering specialized services tailored to fit each business' specific needs, businesses can rest assured that they will receive top quality professional photographs that accurately reflect their brand identity without compromising quality or creativity. 

When it comes to creating an effective digital marketing strategy targeting professionals in today's competitive landscape, both SEO and photography play important roles in helping you reach your goals quickly and efficiently . For those looking for professional photography services that bring value to their business without sacrificing quality or creativity , PhotoSesh offers dedicated services designed specifically for marketing professionals who want nothing but the best when it comes to creating visually appealing content that stands out from other competitors in the market.

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PhotoSesh For Enterprise

Our promo video for Enterprise Photography Solutions touches on a few more key benefits for brands leveraging the power of photos for their online presence.

Five Tips for Photographers Shooting Headshots

1. Get to know your client. 

The first step to taking a great headshot is getting to know your client. What kind of personality do they have? What kind of look are they going for? Show them some examples of ideas. The better you know your client, the better you'll be able to capture their personality in a photo.

2. Indoor vs Outdoor. 

Finding the right location is key to taking a great headshot. You want to find a place that has good lighting and is free of distractions. A studio or a blank wall can work well for headshots.

Indoor Natural Light PhotoSesh Headshots

Indoor Shoots on location: For indoor office headshots, you'll want to create a well-lit environment that mimics natural light and minimizes harsh shadows. If possible, position your subject near a window that provides soft, diffused natural light. This will help create a more flattering light source. Avoid direct sunlight, as it can create harsh shadows. If natural light is not available or sufficient, consider using artificial lighting. Use a softbox or umbrella with a continuous light source or flash to create soft, even lighting. Position the light source at a 45-degree angle from the subject to minimize shadows and create depth. A reflector can help bounce light back onto the subject's face, reducing shadows and evening out the lighting. Place the reflector on the opposite side of the light source, angled towards the subject's face. Select a neutral, non-distracting background for your headshots. A plain wall or backdrop in a solid color is ideal. Make sure there is some distance between the subject and the background to create depth and separation.

Outdoor shoots: Outdoor settings obviously have to be planned well with weather forecasting. The best weather for outdoor headshots is typically overcast or partly cloudy, with soft, diffused sunlight. This type of lighting condition helps to avoid harsh shadows and glare, which can be unflattering in portraits. Ideally, you should aim for a time of day when the sun is not directly overhead, such as during the "golden hour," which occurs shortly after sunrise or just before sunset. During these times, the sunlight is warmer and more diffused, producing more flattering, even lighting on the subject's face.

3. Use the right camera settings. 

When shooting headshots, it's important to use the right camera settings. You'll want to use a high shutter speed so that you can freeze the action and avoid any blurriness. A low aperture will also help you keep everything in focus. Keep the ISO low to avoid noise. And lastly, make sure to turn off your flash! Flash can sometimes create an unwanted glare in headshots.

4. Pose your subject properly. 

Posing is important when shooting headshots. You'll want to avoid any awkward positions or unflattering angles. Instead, go for classic, simple poses that will accentuate your subject's best features. Once you've found a pose that works well, have your subject hold still and take multiple shots so that you can choose the best one later on. Have the subject extend their chin slightly forward for a more flattering photo. Keep body language open and friendly - make sure they don’t lean too far back or cross their arms tightly.
For smiling poses: Tell your client to relax their jaw to get a more natural smile or laugh.
For Serious/Focused Poses: Have them show a slightly confused look (sounds like an oxymoron, but have them try it out to see what we mean).

Perhaps you can tell them to practice some of these tips in the mirror before your session.

5. Edit your photos carefully. 

Once you've taken all of your shots, it's time to edit them carefully in post-processing. Choose only the best photos to edit and don't overdo it with the editing software! A few small tweaks can make a big difference in the final headshot, so take your time and make sure you're happy with the results before sending them off to your client. 

Bonus Tip: HAVE FUN!

Taking great headshots doesn't have to be difficult! By following these tips, you'll be on your way to booking more and more headshot jobs as your portfolio grows. Don’t forget, personality and making your client feel comfortable goes a long way.  So get out there and have fun!

The Power of Professional Photography in Marketing

In today's society, pictures are worth a thousand words. With the rise of social media came the importance of visuals in marketing. Consumers are now scrolling through their feed and making split-second decisions about what to engage with. That's why it's more important than ever to invest in professional photography for your marketing campaigns.

High-quality visuals will make your brand stand out and show that you're invested in your product or service. People are more likely to remember a businesses if they have strong visuals associated with it. And with PhotoSesh, booking a professional photographer has never been easier. We work with photographers all across the North America so you can find the perfect fit for your needs.

PhotoSesh On Demand Photographer Solutions for Marketing Teams

Why Visuals Matter 

Think about the last time you went on vacation. How many pictures did you take? Now think about the last time you saw a commercial on TV. Which one made a bigger impact on you? Most likely, it was the photos from your vacation because they were personal to you and evoked an emotional response. 

The same principle applies to businesses. by using visuals, you can evoke an emotional response from your target audience and make a lasting impression. Just take a look at these statistics: 

• Posts with images see 650% higher engagement than text-only posts (source) 

• 88% of consumers say they are more likely to purchase a product after seeing it in a photo or video (source) 

• 74% of social media marketers say visual images are essential for their business (source) 

As you can see, visuals should be a top priority for your marketing team if you want to stay ahead of the competition.

Investing in Professional Photography

A lot of businesses think they can get away with using stock photos or having someone on their team who is "good with a camera" take pictures. But if you really want your brand to shine, it's worth investing in professional photography services. Professional photographers have the experience and expertise to capture high-quality images that will make your brand stand out from the rest.

And with PhotoSesh, booking a professional photographer is easy and convenient. We work with photographers all across the country so you can find the perfect fit for your needs, no matter where you're located.

In today's visual world, it's more important than ever to invest in professional photography for your marketing campaigns. High-quality visuals will make your brand stand out and show that you're invested in your product or service. With PhotoSesh, booking a professional photographer has never been easier. We work with photographers all across the country so you can find the perfect fit for your next project. Investing in professional photography is an essential part of any successful marketing strategy.

Essential Skills To Up Your Real Estate Photography Game

As a real estate photographer, you know that getting the perfect shot is essential to your success. After all, first impressions are everything in the world of real estate, and photos are often the first thing potential buyers will see when considering a property. That's why it's so important to make sure your shots are always on point. Here are some tips to help you stand out from the rest of the field.

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1. Twilight Photography

Twilight photography is one of the most popular types of real estate photography. These photographs are taken in the evening, when the sun is low in the sky and the light is softer and more flattering. Twilight photography can make a property look more inviting and appealing, which is why it is often used in marketing materials. However, these images can be tricky to master. Here are some tips for taking great twilight photos of your property:

• Use a tripod: Twilight photos require long exposure times, so a tripod is essential for keeping the camera steady.

• Set the white balance: The low light of twilight can result in photos that are too blue or too orange. To avoid this, be sure to set the white balance on your camera before taking any photos.

• Use a remote shutter release: A remote shutter release will allow you to take photos without jiggling the camera, resulting in sharper images.

• Use landscape lighting to your advantage: If there are any catching light features, you can really accentuate the effect by pouring some water along the walkway or driveway. This adds some reflection that help highlight these features.

• Shoot in RAW: RAW files contain more information than JPEGs, which means they offer more flexibility when editing. Twilight photos often benefit from post-processing, so shooting in RAW will give you the best results.

With these tips, you'll be able to take stunning twilight photos that capture the beauty of your property.

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2. Knowledge of 3D Matterport Technology

3D Matterport photography has quickly become one of the most popular tools for real estate photography. And it's no wonder why! 3D Matterport allows you to create an immersive, 360-degree experience that allows potential buyers to explore a property from the comfort of their own home. But how do you get started with 3D Matterport photography? Here are a few tips to help you master this new technology:

• Invest in a good quality camera. 3D Matterport photography requires high-resolution images, so it's important to invest in a camera that can capture clear, sharp photos.

• Learn the basics of 3D editing. In order to create a realistic 3D experience, you'll need to be able to edit your photos to add depth and dimension. There are several excellent tutorials available online that can teach you the basics of 3D editing. If you’re a photographer on the PhotoSesh platform please check out your digital camera bag for some new course material and tutorials.

• Take your time. 3D Matterport photography can be time-consuming, so it's important to plan your shoots carefully and give yourself plenty of time to capture all the angles and details of the property.

With these tips, you'll be well on your way to mastering 3D Matterport photography for your real estate photography business!

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3. Aerial Photography

Real estate photography has come a long way in recent years, and aerial photography has become an essential part of the field. Also known as drone photography, aerial shots provide a unique perspective that can make even the most mundane property look incredible. However, mastering this type of photography is no easy feat. Here are some tips for taking amazing aerial photos in your real estate shoots:

• Invest in a good quality drone: This is one instance where you get what you pay for. A cheaply made drone is likely to crash or produce blurry photos.

• Learn the basics of flying: Before you start taking pictures, make sure you understand how to fly your drone safely and smoothly. Practice in an open area until you are confident in your skills.

• Get to know your camera settings: Aerial photography requires slightly different settings than traditional photography. Familiarize yourself with the various functions of your camera so that you can make adjustments on the fly.

• Don't be afraid to experiment: With aerial photography, there are no limits to what you can capture. Be creative and have fun!

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4. Stylish Props

When it comes to real estate photography, there are a few key elements that can help make your photos stand out from the crowd. One of the most important is the use of props. By carefully selecting a few stylish props, you can add a sense of luxury and sophistication to any property even with an affordable budget in mind. If you plan on dedicating your photography business to Real Estate, you should consider having some simple, affordable, yet stylish props in your inventory:

What Props?

• Artwork: Carefully selected artwork can also help to dress up a property and make it more visually appealing. Look for artwork that is both stylish and appropriate for the space. Marshalls, Walmart, or TJ Maax have an infinite selection of random options.

• Flowers: Fresh flowers are always a welcome addition to any real estate photo shoot. They can help to add a pop of color and make the space feel more inviting.

• Accessories: Finally, don't forget the power of accessories when styling real estate photos. Things like vases, candles, and sculptures can help to complete the look of a room and give it an extra touch of class.

Where to Buy?

• Big Box Stores. IKEA, Walmart, Marshalls, TJ Maax. These are great places to find inexpensive yet stylish furniture and home accessories. Their simple, modern designs are perfect for real estate photography. Plus, they offer a wide range of products, so you're sure to find something that suits your needs.

• Online. Amazon is another great place to find real estate photography props on a budget. They offer a wide selection of products, and their prices are hard to beat. Plus, you can often find coupon codes and discounts that will help you save even more money.

• Local thrift stores. Local thrift stores are a great source for real estate photography props. You can often find unique pieces that will add personality to your photos. Plus, thrift store prices are typically very reasonable.

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5. Don’t Forget The Basics

• Pay attention to the details. When photographing a property, it's important to capture all the details that make it special. This might include architectural features, unique fixtures, or even just the little things that make it feel like home. Don't forget to zoom in and capture close-ups as well as wide shots. 

• Get the perfect angle. When shooting interiors, try to get an angle that captures the entire space in one shot. This will give potential buyers a better sense of the layout and flow of the property. For exteriors, focus on the front of the house and any standout features like a well-manicured garden or a beautiful view. 

• Use natural light. Early morning or late afternoon light is ideal for taking property photos. The softer light will help bring out details in the shot and make the space look more inviting. If you absolutely must use artificial lighting, try to use indirect lighting to avoid harsh shadows. 

• Edit your photos. Once you’ve taken your photos, it’s time to edit them to really make them pop. Try playing around with different filters and adjustment tools until you find a look that you love. Just don’t go overboard – you want your photos to look natural, not like they’ve been completely Photoshopped.

With these tips in mind, you’re ready to start shooting some amazing real estate photos. Remember to keep your angles wide, take advantage of natural light, stage the property with complementary props, and edit your photos carefully. With a little practice, you’ll be taking stunning real estate photos in no time!

The 5 Best Places to Take Pictures in Los Angeles

PhotoSesh Photographers On Demand in Los Angeles

Los Angeles is a city of endless photo opportunities. From the bright lights of Hollywood Boulevard to the sunny beaches of Santa Monica, there's no shortage of backdrops for that perfect Instagram shot. With so many options, it can be tough to narrow down where to go. Here are 5 of the best places to take pictures in LA.

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1. Griffith Observatory

PhotoSesh Photographers On Demand in Griffith Observatory

Located in Griffith Park, this LA landmark offers breathtaking views of the cityscape, making it the perfect place to snap a pic of downtown LA or the Hollywood Sign. Admission is free, making it a great budget-friendly option. Just be sure to get there early to avoid the crowds.

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2. Venice Beach Boardwalk

PhotoSesh Photographers On Demand - Venice Beach Boardwalk

A visit to LA wouldn't be complete without a stroll down the Venice Beach Boardwalk. With its eclectic shops and street performers, there's always something interesting to photograph. And of course, don't forget to get a picture with the iconic Venice sign.

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3. Hollywood Boulevard

PhotoSesh Photographers On Demand - Hollwood Boulevard

Walk down Hollywood Boulevard and you'll feel like you're in the movies. From Grauman's Chinese Theatre to the Hollywood Walk of Fame, there are endless photo ops on this legendary street.  You can also get some great shots of the Hollywood Sign from here.

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4. Santa Monica Pier

PhotoSesh Photographers On Demand - Santa Monica Pier

Located just steps from the beach, Santa Monica Pier is one of LA's most popular tourist destinations. Ride the Ferris wheel, play some carnival games, and snap a pic of the beautiful Pacific Ocean while you're there. It's sure to be a fun day for everyone involved.  With Santa Monica being one of our PhotoSesh Expedia Hotspots, you can also book one of our talented photographers with our partner Expedia (type PhotoSesh under Activities), or you can book directly with us anywhere in LA.  www.photosesh.com/book-now 

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5. LACMA

PhotoSesh Photographers On Demand - LACMA

The Los Angeles County Museum of Art is not only home to an impressive collection of art, but also several iconic outdoor sculptures, like Robert Graham's "Oil Derrick" and Damien Hirst's "Gift." These make for great photo opportunities both inside and outside the museum walls. And admission is free on select days, making it easy on your wallet too. 

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Los Angeles is filled with amazing places to take picturesque photos that you'll want to share with all your friends and followers back home (or wherever you may be). From world-famous landmarks like the Hollywood Sign and Griffith Observatory to lesser-known treasures like LACMA and Santa Monica Pier, there's no shortage of amazing backdrops for that perfect Instagram shot—or any other type of photo for that matter. 

We hope this list has given you some inspiration for your next photo shoot in LA!  Do you have any other favorites that we didn’t mention? Let us know in the comments below!  And remember, when booking a professional photographer from PhotoSesh, you can rest assured knowing that our team has extensive experience shooting in all of these areas so we'll be able to help you find (and capture!) those perfect Instagrammable moments no matter where your photo shoot takes place. 

You can book a PhotoSesh Photographer using our self-service portal www.photosesh.com/book-now . Or if you want us to curate and organize your shoot for you, feel free to use our concierge service by emailing concierge@photosesh.com!

The Top 5 Best Places to Take Pictures in San Francisco

The Top 5 Best Places to Take Pictures in San Francisco

PhotoSesh Photographers On Demand Golden Gate Bridge

There's no doubt about it, San Francisco is one of the most photogenic cities in the world. From the iconic Golden Gate Bridge to the quaint streets of Chinatown, there are endless photo opportunities waiting to be captured. If you're planning a trip to San Francisco and are looking for the best places to take pictures, you've come to the right place. In this blog post, we'll share with you our top 5 picks for the best places to take pictures in San Francisco. So without further ado, let's get started!

1. The Golden Gate Bridge 

PhotoSesh Photographers On Demand Golden Gate Bridge

No visit to San Francisco is complete without getting a picture of the Golden Gate Bridge. This world-famous bridge spans across the Golden Gate strait, connecting San Francisco to Marin County. For the best views, we recommend heading to battery Spencer on the north side of the bridge or Crissy Field on the south side. Need help getting that perfect angle? Check out our blog post on taking great Golden Gate Bridge photos.

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2. Chinatown 

PhotoSesh Photographers On Demand in Chinatown San Francisco

Chinatown is one of the most vibrant and colorful neighborhoods in San Francisco. From busy street markets to traditional Chinese temples, there are endless photo opportunities here. It's also one of the most photographed areas in the city. If you're looking to add some culture into your photos, be sure to pay a visit and explore its many alleyways and temples. Our top tip for taking pictures in Chinatown is to go early in the morning when the streets are less crowded and you can get some great shots without people in them.  

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3. Twin Peaks 

PhotoSesh Photographers On Demand Twin Peaks San Francisco

Located in central San Francisco, Twin Peaks is one of the city’s highest points, offering up breathtaking 360-degree views of downtown, Marin County, and beyond. Twin Peaks is a great spot for landscape photographers or anyone who enjoys taking in the best panoramic views of San Francisco.  It’s definitely worth a visit if you're looking for that perfect Instagram shot. 

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4. Ghirardelli Square

PhotoSesh Photographers On Demand in Ghirardelli Square San Francisco

Ghirardelli Square is a historic district located in San Francisco's Fisherman's Wharf area. This spot is known for its Ghirardelli chocolate factory, as well as its beautiful scenery. If you're looking to add some sweetness into your vacation photos, Ghirardelli Square is the place for you!

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5. Lands End 

PhotoSesh Photographers On Demand in Land’s End San Francisco

For another dose of stunning views, head over to Lands End – a park located on the westernmost point of San Francisco. With its rocky cliffs, eucalyptus groves, and sandy beaches, Lands End has something for everyone – and makes for some pretty amazing pictures too! As an added bonus, this park is also home to Shipwreck Point (known for its shipwrecks!) and Sutro Baths (a historic baths complex that’s now open to the public).  

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We hope this list has given you some inspiration for your next photo shoot in San Francisco!  Do you have any other favorites that we didn’t mention? Let us know in the comments below!  And remember, when booking a professional photographer from PhotoSesh, you can rest assured knowing that our team has extensive experience shooting in all of these areas.  So we'll be able to help you find (and capture!) those perfect Instagrammable moments no matter where your photo shoot takes place. 

You can book a PhotoSesh Photographer using our self-service portal www.photosesh.com/book-now.  Or if you want us to curate and organize your shoot for you, feel free to use our concierge service by emailing concierge@photosesh.com .

Randy Johnson's Second Act - A Passion for Photography

“Living the retired life one frame at a time.” - Randy Johnson

Randy Johnson was one of the best pitchers in Major League Baseball history. During his 22-year career, he won five Cy Young Awards, was a 10-time All-Star, and pitched a perfect game. He was inducted into the Baseball Hall of Fame in 2015. But after he retired from baseball, he didn't rest on his laurels. He picked up a new hobby—photography—and has since carved out a successful career as a sports photographer, shooting for the NFL and other publications.

Check out Randy’s work at https://rj51photos.com/

Johnson always had an interest in photography, but it wasn't until he retired from baseball that he was able to pursue it full time. He enrolled in online courses and workshops and quickly developed his skills. In 2017, he shot his first NFL game for The Athletic. He's since shot games for Bleacher Report, Sports Illustrated, and ESPN. He's also shot spring training and Major League Baseball games, as well as portraits of athletes like Kareem Abdul-Jabbar and Magic Johnson.

Despite coming late to photography, Johnson has quickly made a name for himself in the industry. His photos have been featured in exhibitions and he was named one of Sports Illustrated's "Top 100 sports photographers of the year" in 2020.

Randy Johnson is proof that it's never too late to pursue your passion. After a successful 22-year career in baseball, he picked up photography and has since established himself as one of the top sports photographers in the world. If you're thinking about following your dreams, take inspiration from Randy Johnson and go for it! PhotoSesh is a great platform for both celebrity photographers and up and coming rising star photographers. We have resources for all skill levels along with social media tutorials, photography courses, discounts for equipment, and even photography insurance. For more information on joining our global army of photographers please email partners@photosesh.com.

The Importance of NFTs in Photography - A PhotoSesh Ethereum Blockchain Project

In recent years, the use of non-fungible tokens (NFTs) has grown exponentially in popularity. NFTs are digital assets that are unique and cannot be replaced. They are often used to represent items of value in the digital world, such as art, collectibles, and even experiences. Those examples are the latest buzz. But it’s important to realize that NFTs are not a fad, they are here to stay. Many are distracted on whether or not speculators will profit with in this space, but that is a separate topic. NFTs are allowing us to be much more functional and efficient in journaling and documenting on public ledgers without a centralized authority to oversee it. It will be an important aspect of our world to help permanently document almost anything whether the goods are physical or virtual. It will help us prove authenticity, prove ownership, and prove its scarcity all on the secure Ethereum blockchain.

Now, PhotoSesh is taking things one step further by working on a project to help tokenize photographers' work affordably and at scale. By doing so, we hope to provide a new level of security and ownership for photographers, as well as open up new opportunities for marketing and monetization. Here's a closer look at why we think NFTs are so important for photography.

NFTs Offer a New Level of Security and Ownership

For starters, NFTs offer a new level of security and ownership for photographers. When you tokenize your work, you create a permanent record of it on the blockchain. This means that your photos can never be deleted or altered without your permission. Additionally, blockchain technology makes it easy to track who owns each photo and where it's been shared. This can help prevent copyright infringement and protect your work from being stolen or misused.

An NFT gallery example where photographers can showcase their work on the Ethereum blockchain.

NFTs Also Open Up New Opportunities for Marketing and Monetization

In addition to offering greater security and ownership, NFTs also open up new opportunities for marketing and monetization. For example, with an NFT-based platform like PhotoSesh, photographers can choose to sell their photos as single-use licenses or as unlimited-use subscriptions. This gives buyers greater flexibility when it comes to budgeting for photography services—and it provides photographers with a steadier stream of income. You can even create a virtual gallery where viewers can explore your work.

An example of a photo taken by a PhotoSesh photographer that was minted and tokenized on the Ethereum blockchain.

Furthermore, NFTs make it possible to embed links, metadata, and other types of information into photos. This opens up new opportunities for marketing campaigns and other types of interaction with buyers. For example, a photographer could embed a link to their website or portfolio in an NFT-enabled photo—or they could include information about the location where the photo was taken, making it easier for buyers to find more photos from the same shoot.

Example of a Use Case…

Here’s One of a Billion Unique Examples of How You Can Monetize Your NFTs

There are really unlimited use cases and this particular example does not rely on the value of the “NFT art” going up or down. This one is an experience. Imagine you would sell a 5 year, 10 year or even a lifetime annual subscription for headshots. But in this case it would be a transferrable digital voucher in the form of an NFT. Sure you can incorporate a cool picture inthe NFT as well. But let’s add some details into the token: “Whoever owns this particular XYZ NFT on Jan 1st of each year will get a free headshot redeemable in the month of January.” How would you structure it and price it? That depends on you. Remember to price it to make it worth your time and the duration of your package. You will always know who owns it. It can’t be faked. And the more famous you become as the world’s best headshot photographer, the higher this NFT will trade at. ; ) Keep in mind, every time someone sells or transfers your token to another person, you can also receive a 10% royalty. This headshot package might not be your top idea for an NFT, but hopefully the example helps us explore where we can go with NFTs both as art, a service, a digital good, a contract, or an experience.

Details, description, meta data, and transaction history will be available when a viewer clicks on your art.

All in all, we believe that NFTs have a bright future in photography—and we're excited to help tokenize photographers' work affordably and at scale. If you're a photographer interested in learning more about our project, please reach out—we'd love to chat! Email us at info@photosesh.com.

Christopher Seshadri
PhotoSesh CEO, Husband, Father, Coach

How to Book a Photographer for Your Next Project: Best Practices

How to Book a Photographer for Your Next Project: Best Practices

Whether you are shooting a commercial, music video, or editorial piece, booking the right photographer is essential to the success of your project. But with so many photographers to choose from, how do you know which one is right for you? Here are a few tips to help you book the perfect photographer for your next project.

1. Know Your Budget

The first step in booking a photographer is knowing your budget. Photography rates can vary greatly depending on the experience of the photographer and the scope of the project. Once you have an idea of how much you are willing to spend, you can start looking for photographers who fit within your budget. If using the PhotoSesh app, you can browse through upfront prices for simple shoots. For more complex shoots, you can contact the Concierge Team for customized proposals.

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2. Consider the Style of Photography You Need

Not all photographers specialize in the same type of photography. Some may be more experienced with portraiture and headshots while others may excel in landscape photography. When looking for a photographer, be sure to consider the style of photography you need for your project. This will help narrow down your search and allow you to find a photographer who is a good fit stylistically. Include it in your google searches or choose a specific category within the PhotoSesh App.

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3. Ask for Recommendations

If you are having trouble finding a photographer on your own, ask for recommendations from friends or colleagues who have worked with photographers before. They may be able to put you in touch with someone who would be perfect for your project. If using the PhotoSesh App, you can always ask the PhotoSesh Concierge for their favorites or recommended choices. You can look through ratings and reviews.

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4. Check Out Their Portfolio

Once you have found a few photographers that meet your criteria, take some time to look through their portfolios. This will give you a good idea of their style and skillset and help you decide if they are right for your project.

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When booking a photographer for your next project, it is important to consider your budget, the style of photography you need, and the photographer's portfolio. By keeping these factors in mind, you can be sure to find the perfect photographer for your next shoot! If you need any help from our Concierge Team, we can help you procure from our large network of content creators around the globe. Call us at 862-800-7583 or email us at concierge@photosesh.com.

Top 5 Best Places to Take Pictures in New York City - On Demand Photography with PhotoSesh

Top 5 Best Places to Take Pictures in NYC - On Demand Photography with PhotoSesh Photographers

Are you looking to book a professional photographer for a photo shoot in New York City? If so, you'll want to choose a location that is not only picturesque but also convenient. After all, the last thing you want is to spend your entire photo shoot time traveling from one spot to the next. To save you the hassle, our team at PhotoSesh has put together a list of the top 5 best places to take pictures in New York City.

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1. Central Park

There's a reason why Central Park is one of the most popular tourist destinations in New York City. With its expansive greenspaces, well-manicured gardens, and iconic landmarks like the Bethesda Fountain and Bow Bridge, Central Park provides the perfect backdrop for any type of photo shoot. Plus, it's conveniently located near many of the city's best hotels, restaurants, and shopping districts. With Central Park being one of our PhotoSesh Expedia Hotspots, you can also book one of our talented photographers with our partner Expedia (type “PhotoSesh” under Activities), or you can book directly with us anywhere in NYC at www.photosesh.com/book-now

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2. Brooklyn Bridge

For breathtaking views of Lower Manhattan and the New York Harbor, there's no better place to take pictures than Brooklyn Bridge. Whether you're looking to capture couples shots against the romantic sunset or action-packed photos of friends cycling across the bridge, this spot is sure to deliver.

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3. The High Line

The High Line is a public park built on an elevated section of an old freight rail line that runs through Chelsea and Hell's Kitchen. This unique spot offers visitors beautiful views of the Hudson River as well as some of the best street art in the city. If you're looking for a more urban setting for your photo shoot, The High Line is definitely worth checking out.

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4. Grand Central Terminal

Grand Central Terminal is not only one of the busiest transportation hubs in New York City, it's also home to some of the most stunning architecture in the city. The main concourse with its soaring ceilings and grand marble staircases is particularly photogenic, making it the perfect place to snap some unforgettable shots.

5. Times Square

Last but certainly not least, you can’t come to NYC without getting a picture of Times Square. This world-famous intersection is known for its bright lights and towering skyscrapers. It’s the perfect place to take a picture at night when the city is illuminated by all of the billboards and neon signs.

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We hope this list has given you some inspiration for your next photo shoot in New York City! And remember, when booking a professional photographer from PhotoSesh, you can rest assured knowing that our team has extensive experience shooting in all five boroughs--so we'll be able to help you find (and capture!) those perfect Instagrammable moments no matter where your photo shoot takes place.

You can book a PhotoSesh Photographer using our self-service portal book.photosesh.com. Or if you want us to curate and organize your shoot for you, feel free to use our concierge service by emailing concierge@photosesh.com!

The Importance of Quality Photography in SEO Rankings

In the world of online marketing, a high-quality website is essential to success. In order to drive traffic to your site, your site must be easily found by potential customers searching for products or services that you offer. This is where Search Engine Optimization (SEO) comes in.

SEO is the process of optimizing a website for Google’s search algorithm so that your website appears as close to the top of the search results as possible. One of the factors that Google takes into consideration when ranking a website is the quality of the content, including the images. This is whyoriginal photography is so important.

Google’s “Freshness” Algorithm

In 2011, Google introduced its “freshness” algorithm in an effort to give preference to websites with up-to-date content. This means that if you want your website to rank highly on Google, you need to regularly update your content. While written content can be updated relatively easily and quickly, outdated photos can have a negative impact on your SEO rankings.

For example, if you have a product that comes in different colors and you only have photos of the product in one color, potential customers searching for that product in another color are likely to click away from your site when they see that the photo doesn’t match what they’re looking for.

In addition, if you have photos on your site that are several years old, customers may get the impression that your business is outdated and not keeping up with the latest trends. Original photography helps avoid these issues and gives potential customers the impression that your business is current and relevant.

The Impact of High-Quality Photography

In addition to improving your SEO rankings, original photography can also have a positive impact on conversion rates. A study by CXL Institute found that high-quality product photos can increase conversion rates by up to 300%.

High-quality photos give potential customers a clear idea of what they will be getting if they purchase from you. Poor-quality photos, on the other hand, can leave potential customers feeling confused or even mislead. In addition, professional photography conveys an overall feeling of quality and professionalism that can instill confidence in potential customers and encourage them to do business with you.

If you want your website to rank highly on Google and drive traffic to your site, it’s important to regularly update your content with fresh, original photography. Not only will this improve your SEO rankings, but it will also increase conversion rates by giving potential customers a clear idea of what they will be getting if they purchase from you. Professional photography also conveys an overall feeling of quality and professionalism that can instill confidence in potential customers and encourage them to do business with you.

If you're looking for on-demand photography services, then PhotoSesh is the perfect platform for you. We have a vast network of photographers for hire, so whether you need someone for a quick photo shoot or a long-term project, we've got you covered. What's more, our enterprise solution is ideal for organizations with multiple locations. With PhotoSesh, you can easily find photographers near you and get high-quality photos that will help improve your SEO rankings. According to Google, businesses that add photos to their "Google My Business" profiles receive 42% more requests for directions on Google Maps and 35% more clicks through to their websites than businesses that don't. So if you're looking to boost your online visibility, hiring a PhotoSesh photographer is a great way to do it. Reach out to our concierge team (concierge@photosesh.com) today to learn more about our on-demand photography services.

Chris Seshadri
PhotoSesh CEO, Husband, Father, Coach

PhotoSesh + Pic2Go Team Up To Provide Innovative Race Photography Solutions

Industry leaders PhotoSesh + Pic2Go are changing the way Race Photos are delivered to race participants.

This strategic partnership leverages PhotoSesh's reach of over 9,000 photographers in North America combined with Pic2Go's proprietary race photo technology. They can now offer FREE shareable photos/galleries to the runners and provide exponentially greater brand awareness for the race event sponsors. This innovative solution allows race participants to easily receive same day branded race photos, galleries, and video to be easily shared across their social media channels.

Participants enjoy the richest personal finisher-gallery in the market - letting them truly celebrate and memorialize their achievement!

See Participant Gallery Examples

EXAMPLE 1 CLICK HERE

EXAMPLE 2 CLICK HERE

MORE EXAMPLES CLICK HERE

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Innovative Race Photography

A photography solution leveraging PhotoSesh photographers and Pic2Go’s technology allows participants to instantly share their branded race photos (and videos) to social media – driving huge reach, social engagement and fans acquisition for the race and the sponsor.

NFTs — An Introduction To The Blockchain For Photographers And Creatives

By Vincent Tabora

The blockchain does not seem to relate to anything that has to do with photography or content creation. It is a technology that has been disrupting the finance industry, but it is not exclusive to finance. It is actually a much more transparent way to secure information and verify the truth. In the world of content creation, unauthorized distribution of content can really affect a photographer or artist’s income. There is also plenty of fraud that involves the sale of fake artwork and false assertions to original work. These are problems that a blockchain can help to prove for copyright and ownership of original art and content.

The rise of NFT (Non-Fungible Token) is a growing space in the world of DeFi (Decentralized Finance). NFT are an example of the many ways blockchains are being applied. This provides a way to tokenize a digital or hard asset that can be sold or traded through a digital exchange. It can also be through a direct peer-to-peer manner, which involves just two parties. In this case it can be between a digital artist (the party who produces the work) and a buyer (the party who wants to buy the work). This also applies to photographers who want to tokenize their work, graphics artists who want to sell their work in an emerging marketplace and content creators who create digital art specifically.

Creatives can tokenize their original work by creating an NFT (Source Photo by Anthony Shkraba from Pexels)

NFT have a wide array of applications, but they are suitable for digital content and collectibles (both digital and physical) like original art, trading cards, music, photographs and game prizes (e.g. rewards from video games). For photographers and artists who work mostly with digital content, an NFT is one way they can establish their ownership to their work and sell it in an open and decentralized market. It can also apply to physical works of art like paintings, illustrations, novelty items and drawings through a digital token that represents the original creator and provenance of the artwork. What is important to remember here is that an NFT represents something that is unique, and there can only be one token that represents those artworks.

Tokenizing Your Art

First and foremost, you must have your content. It can be digital art or retouched images created from software like Adobe Illustrator or Photoshop, for example. Photographers can also tokenize their work, including original prints shot on film or digitally edited photos. Some photographers who want to establish their ownership or rights to their work that is displayed on a public network like the Internet can use a blockchain for verifying their claim.

I am not going to get into the technical specifications of tokenization, but more on the general details for creatives. It is basically a way to add value to digital content or hard asset using a cryptocurrency and blockchain technology. The token is a form of cryptocurrency, while the settlement layer is the blockchain. Think of a blockchain as a database that will securely store the details about your work in a manner that it cannot be modified, tampered, censored or even deleted. It can function as a settlement layer when it comes to claims of ownership of digital content.

Photographers can take their digital content (e.g. photos) and tokenize it as an NFT, which can be sold and traded in a decentralized marketplace (Source Photo by Matt Hardy from Pexels)

When you create the NFT (i.e. token), you are recording your ownership of your digital content and making it available on a decentralized network for purchase or transfer. You have now created value in your content that will be determined in a decentralized marketplace. The idea is different from typical markets because there is no need for an arbiter or third party in most cases, since you can deal your NFT directly to interested parties. There are platforms where you can trade NFT, but they have no control over your digital content. You are eventually the only one who has control over it since you are the owner.

To create an NFT a user must also have a digital wallet. Depending on how tech savvy a user is, creating a digital wallet can be a straight-forward process. The NFT platforms will provide supported digital wallets and links on how to install one. This is where cryptocurrency holders can track the amount of coins or tokens they hold. A digital wallet holds what is called a private key, which authorizes a user’s ownership of their digital assets. A very serious concern here is that once you lose a private key or reveal it to others, chances of losing a token like an NFT are possible. This is why digital wallet security should be a priority for those who want to hold NFT.

The Decentralized Marketplace

Creatives who want to tokenize their work will need a marketplace. With cryptocurrency, you have a decentralized marketplace because it does not require registering with a central authority. It also does not require the involvement of brokers, banks or art dealers, though they can still be added in the process. That is up to creatives to decide. It is a very much open system for anyone to buy, sell or trade their NFT. It then allows users to create collections of NFT as digital property with rights of ownership.

Example of the decentralized marketplace on Rarible (Source Rarible)

One of the more popular platforms is Rarible. The platform is an open marketplace for user’s NFT. They have the option to use it for showcasing their work and offer it for sale later. What is most important with the platform is that it puts a digital content’s authenticity on the blockchain using badges. Social influencers and well known creators can use this to solidify the authenticity of their work. According to Rarible:

Verified badges are granted to creators and collectors that show enough proof of authenticity and active dedication to the marketplace. We are looking at multiple factors such as active social media presence and following, dialogue with community members, number of minted and sold items.

Another decentralized marketplace is OpenSea. Various forms of NFT can be found on this platform. This includes digital art, virtual worlds and collectibles. Photographers can use their work and create a gallery of their content as NFT. Some might say why not just use a traditional art gallery or marketplace through an art dealer. The advantage of decentralized markets is that there are a diverse number of platforms that can get your work more exposure with less third-party involvement. You just place your NFT on a platform, and if there are interested buyers it can be purchased without giving a large cut to a dealer or broker.

How NFT are bid and auctioned on OpenSea (Source OpenSea)

The way it works is the NFT price is set by the owner. Bids can then be made on the market which determines the value of the token. More bids means higher prices. That can drive the NFT value up, depending on how many user are interested. The price is determined in a free and open market, where it can start from 0 to as high as anyone is willing to bid. The main difference from traditional auction houses is that the bids are in terms of cryptocurrency. For example, an NFT could be set with a value of 5 ETH (Ether). In fiat currency that would be worth how much the price of ETH is in the cryptocurrency market at that moment in time.

NFT Examples

Celebrities and creatives are jumping on the NFT hype. Even public figures like Mark Cuban see the potential of tokenizing art and collectibles. Cuban owns some NFT himself, and there are NFT of Cuban too. The value is created in these NFT because they are unique, and therefore ideal collectibles that can be traded or purchased. Cuban is both a promoter and supporter of NFT, as he enters the space attracting more attention. He even uses NFT to tokenize content from the Dallas Mavericks.

A Mark Cuban mini series NFT from OpenSea

YouTube creator and social influencer Logan Paul reportedly sold $5M worth of NFT. This was through the launch of his very own NFT with partner Bondly. The content were Pokemon related videos and rare items owned by Paul. What makes them valuable is that no two NFT are alike and there can only be one in existence. Holders of these NFT will have a rare digital asset that is also in demand. It seems like a novelty and craze that is too good to be true.

Perhaps one of the most widely reported stories of NFT is that of digital artist Beeple. The artist sold an NFT of former president Donald Trump for $6.6M through the platform Nifty Gateway. According to Nifty Gateway on their Twitter:

We can confirm that this is a legitimate sale — this was brokered by Nifty Gateway’s art buying services. We have been in directly contact with buyer and have confirmed their identity. They are choosing to remain anonymous at this time.

“Crossroad” by digital artist Beeple has sold for $6.6M (Credit: Beeple)

For the music industry it can help independent musicians take back control of the sales and copyrights to their content. Producer Illmind has created his own sample music pack NFT that will be put up on auction. Since most producers work with digital music content, tokenizing their work is one way to protect their content from illegal copyrights and at the same time sell their music directly to fans without requiring huge cuts or control from record labels.

Music samples NFT (Credit: Illmind)

Other personalities like Grimes, Lindsay Lohan, Winklevoss Twins and DJ Alesso have also been in the news regarding NFT. As more users learn about NFT, it just creates more buzz.

Final Thoughts And Takeaways

In photography there are not as many high profile examples of NFT as of early 2021. It is just beginning to generate interest at the moment. Based on the examples of some NFT, photography plays a part of the digital content. Images are important when it comes to any form of art, and they can incorporate photographic works. A photographer who has unique photos to monetize can turn it to an NFT. This is an opportunity that is ready for exploring.

I have two takeaways about NFT, specifically for photographers.

Many photographers will say they just love photography and are not in it for the money. They freely share their photos either through social media or their personal website. Those photographers are mostly hobbyist, amateurs or enthusiasts who have a passion for capturing the beauty of the world. Why would they be interested in creating an NFT? Perhaps if they are also professional photographers who have a reputation in the industry they will realize its value. NFT can also create more value for their work, especially if they have one of a kind portraits or videos.

Another thing photographers need to understand are the basics of cryptocurrency and NFT. I have linked some resources here, but due diligence is always important. Do your own research always because there might be unexpected pitfalls when entering into something new. That is exactly what NFT are, so it is best to plan and prepare anything before doing it. Take note that valuation of your NFT is determined by its uniqueness and scarcity. Aspiring creatives may not get the same bid for their work as let’s say an established or reputable artist who has a larger following in the space.

NFT works similar to Patreon, but they are not the same. Patreon is a service that provides a gallery of images a photographer puts online for pay, while ownership remains with the photographer. NFT are all about unique images the photographer captured that they make available for sale and a token of ownership. Once that image is sold, it now grants partial or full ownership to the buyer, depending on how many tokens they purchased (if multiple tokens are issued). The photographer has given that right based on verified authenticity via a blockchain. This would state that the photographer is the original creator of the image and transfers ownership of a token (or tokens) to the buyer.

What is good to know is that the photographer will always be credited as the creator regardless of who owns the NFT. That can establish copyright claims as well and the photographer is the authentic owner of the actual image itself represented by the NFT. Today you need experts, a third-party, to validate works of arts like paintings and even photographs. How do we know a genuine Picasso from a remake? We won’t be able to but there are experts who somehow know. Can they really be trusted? With NFT and blockchains it can establish authenticity for future verification that doesn’t require the services of an expert. The testament will be recorded on the blockchain for anyone to see.

The big question remains, can NFT enforce authenticity and ownership for photography work? While the blockchain is just a secure and tamper proof database, it can impose authenticity on digital content but how about physical works? There is no definitive answer because even though the photograph let’s say is tokenized on the blockchain, it can still fall into the wrong hands. It can also be altered, therefore it is no longer authentic. Counter claims can also be made against a creator’s claim on the blockchain. The pros for NFT are it provides a way to authenticate the work of creatives like photographers, but enforcing its legality is an entirely separate due process. We shall see how it all plays out, but evidence of authenticity by some means is better than having none at all.

Food Photography DOs & DON’Ts

Food Photography DOs & DON’Ts:

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📸LIGHTING -
•DO try to find a natural light source
•DO consider shooting near a window
•DON'T use artificial lighting
•DON'T use direct sunlight

📸BACKGROUND -
•DO choose neutral colors
•DO choose natural materials like wood, marble, and slate
•DON'T use reflective tables such as aluminum or white table tops
•DON'T use bright colors
•DON'T use patterns

📸ACCESSORIES -
•DO keep it simple with glasses, bowls, fruit, and vegetables to enhance composition
•DON’T use too many accessories that may distract from the dish

📸 COMMON SENSE -
•DON'T forget to make sure the table is clean and free of any crumbs. 😉

Our photographers can always reference the PhotoSesh Food Photography Guideline in their Virtual Camera Bag.

Happy Shooting! 🥘 🍱📸👌

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PhotoSesh + Read Across America @ Camden Street School

Charity PhotoSesh at the Read Across America event held at Camden Street School

(Scroll Down to view both galleries)

We had a blast with this special charity PhotoSesh photographing these wonderful teachers and volunteers.   Political leaders and members of the community also got a chance to engage with these eager youngsters inspiring them to expand their abilities.  What a great event!  Bravo to everyone involved!  Special thank you to Dana Kelly for inviting PhotoSesh to participate!

PhotoSesh credit goes to one of our favorite PhotoSesh photogs Judy Justin & Sean Rhinehart!

YOU CAN FIND THEM RIGHT ON THE FREE PHOTOSESH APP!

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The National Education Association (NEA) & their Mission

NEA's Read Across America is an annual reading motivation and awareness program that calls for every child in every community to celebrate reading on March 2, the birthday of beloved children's author Dr. Seuss.

NEA's Read Across America also provides NEA members, parents, caregivers, and children the resources and activities they need to keep reading on the calendar 365 days a year.

In cities and towns across the nation, teachers, teenagers, librarians, politicians, actors, athletes, parents, grandparents, and others develop NEA's Read Across America activities to bring reading excitement to children of all ages. Governors, mayors, and other elected officials recognize the role reading plays in their communities with proclamations and floor statements. Athletes and actors issue reading challenges to young readers. And teachers and principals seem to be more than happy to dye their hair green or be duct-taped to a wall if it boosts their students' reading.

To participate, contribute, or learn more please visit:
National Education Association Website

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THE EASIEST, FASTEST, & MOST EFFICIENT WAY TO BOOK A PHOTOGRAPHER!

Less cost ... not a moment lost!

PhotoSesh credit for the pictures of this wonderful event goes to some of our favorite PhotoSesh photographers:

Judy Justin & Sean J. Rhinehart

Also both Galleries Can be viewed on the PhotoSesh website under the Featured Events Section!

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