Google's Latest Game-Changer: How PhotoSesh Empowers Businesses to Capitalize
Google has recently rolled out a notable update that’s a complete game-changer for businesses with an online presence. The tech giant's new Search Generative Experience (SGE) now uses data from Google Business Profile listings, including reviews annnnd, you guessed it, photos, all in an effort to create AI-generated snapshots of businesses.
Why does this matter? It emphasizes the rising importance of having a complete and visually appealing Google Business Profile. And this is exactly where PhotoSesh, our AI-powered photography marketplace, comes into play.
The Google SGE Update Explained
Google’s SGE extracts data from over 200 million real-world locations. It doesn't only aggregate information from across the web, but also uses photos, reviews, and details from Google Business Profiles to generate AI-powered snapshots that answer detailed questions about a place or destination.
From a restaurant's suitability for large groups to the best time to visit a landmark, these snapshots aim to provide the user with insightful, accessible information. With this information at the user's fingertips, it’s easier to dive into relevant sites and hear perspectives from a broad range of creators.
What SEO Experts Are Saying
What Google Said:
“We’ve added new capabilities to SGE for local and travel searches, so if you ask detailed questions about a place or destination in Search, you’ll see an AI-powered snapshot that brings together the most helpful information available — not only from across the web, but also from the reviews, photos and Business Profile details that people have submitted to Google for more than 200 million places in the real world. And with all these links and resources right at your fingertips, it’s easy to dive deeper on relevant sites and hear perspectives from a wide range of creators.
For example, you might ask if a certain restaurant is good for large groups or whether they’re vegetarian-friendly. Or maybe you want to know when people recommend visiting a particular landmark, so you can avoid the crowds. With this improved experience in SGE, you’ll get useful insights to guide you along the way, so you can spend less time planning and more time enjoying the plans you’ve made.”
Why Businesses Should Care
The ability of SGE to use photos and reviews from Google Business Profiles significantly amplifies the importance of maintaining high-quality, relevant images and positive reviews on your listings. It's not just about impressing visitors to your profile anymore, it's about influencing what potential customers see right in their search results.
The potential impact on your business's visibility and credibility cannot be overstated. Your Google Business Profile images and reviews are now more valuable than ever, impacting the first impressions you make on potential customers.
How PhotoSesh Fits In
This is where PhotoSesh steps in. Our AI-powered photography marketplace has a network of over 9,000 professional photographers across North America. We are primed to help businesses update their Google Business Profile photos with high-quality, relevant imagery that best represents their brand.
But we don’t stop there. We also use our AI systems and integrations to grade these photos and ensure they are indeed relevant for improved search rankings. Our recent partnerships with global SEO firms and listing management agencies have positioned us uniquely to cater to this evolving need.
Conclusion: Don’t Sleep On Photos For Your GBP
The Google SGE update emphasizes the growing importance of well-maintained, visually appealing Google Business Profile listings. With our unique capabilities and strategic partnerships, PhotoSesh is perfectly poised to help businesses capitalize on this new development.
If you're a business that values the power of visual imagery and search optimization, then it’s time to make the most of PhotoSesh. With us, you can ensure that your business not only meets but exceeds the evolving demands of digital marketing in the age of AI.
