In the world of online marketing, a high-quality website is essential to success. In order to drive traffic to your site, your site must be easily found by potential customers searching for products or services that you offer. This is where Search Engine Optimization (SEO) comes in.

SEO is the process of optimizing a website for Google’s search algorithm so that your website appears as close to the top of the search results as possible. One of the factors that Google takes into consideration when ranking a website is the quality of the content, including the images. This is whyoriginal photography is so important.

Google’s “Freshness” Algorithm

In 2011, Google introduced its “freshness” algorithm in an effort to give preference to websites with up-to-date content. This means that if you want your website to rank highly on Google, you need to regularly update your content. While written content can be updated relatively easily and quickly, outdated photos can have a negative impact on your SEO rankings.

For example, if you have a product that comes in different colors and you only have photos of the product in one color, potential customers searching for that product in another color are likely to click away from your site when they see that the photo doesn’t match what they’re looking for.

In addition, if you have photos on your site that are several years old, customers may get the impression that your business is outdated and not keeping up with the latest trends. Original photography helps avoid these issues and gives potential customers the impression that your business is current and relevant.

The Impact of High-Quality Photography

In addition to improving your SEO rankings, original photography can also have a positive impact on conversion rates. A study by CXL Institute found that high-quality product photos can increase conversion rates by up to 300%.

High-quality photos give potential customers a clear idea of what they will be getting if they purchase from you. Poor-quality photos, on the other hand, can leave potential customers feeling confused or even mislead. In addition, professional photography conveys an overall feeling of quality and professionalism that can instill confidence in potential customers and encourage them to do business with you.

If you want your website to rank highly on Google and drive traffic to your site, it’s important to regularly update your content with fresh, original photography. Not only will this improve your SEO rankings, but it will also increase conversion rates by giving potential customers a clear idea of what they will be getting if they purchase from you. Professional photography also conveys an overall feeling of quality and professionalism that can instill confidence in potential customers and encourage them to do business with you.

If you're looking for on-demand photography services, then PhotoSesh is the perfect platform for you. We have a vast network of photographers for hire, so whether you need someone for a quick photo shoot or a long-term project, we've got you covered. What's more, our enterprise solution is ideal for organizations with multiple locations. With PhotoSesh, you can easily find photographers near you and get high-quality photos that will help improve your SEO rankings. According to Google, businesses that add photos to their "Google My Business" profiles receive 42% more requests for directions on Google Maps and 35% more clicks through to their websites than businesses that don't. So if you're looking to boost your online visibility, hiring a PhotoSesh photographer is a great way to do it. Reach out to our concierge team (concierge@photosesh.com) today to learn more about our on-demand photography services.

Chris Seshadri
PhotoSesh CEO, Husband, Father, Coach